We are living the last days of 2025. This year was rich in memorable events for Azerbaijan. This richness also manifested itself in education. Both positive and negative processes occurring in education remained in the spotlight. Personnel changes, discussions on examination models, and statements by the Minister of Science and Education, as well as the leadership of the State Examination Center, kept the 2025 education agenda constantly active.
When discussing education, it is impossible to overlook the image of the “education expert.” They are one of the most frequently consulted sources by journalists and the public. However, this year, some individuals categorized as such by both the Ministry and the SEC were sharply criticized. Minister Emin Amrullayev stated that certain individuals who call themselves “education experts” present incorrect information regarding education. Maleyka Abbaszade also exhibited a similar approach, openly calling some of them “businessmen.”
In fact, the Latin meaning of the word “expert” is “experienced person.” However, it appears that in Azerbaijan, this title has become merely a means for some individuals to be active on social networks, gain prominence on the eve of exams, and present themselves using this name. Live broadcasts on TikTok, unfounded promises, and information pollution under the guise of motivation – these are now the “tools of expertise” for many.
Renunciations of Status and Public “Cancellations”
The person who first brought the concept of “education expert” to the agenda in Azerbaijani education was former deputy Etibar Aliyev. E. Aliyev, who for many years made statements on educational topics and was active in media and public discussions, officially renounced this status in 2025. He stated that he would no longer operate in this field and has redirected his attention to the popularization of science.
In 2025, one of the most discussed individuals was Kamran Asadov, known for many years as an “education expert.” His activities came to the forefront this year in a completely different context. A criminal case was initiated against him, and a court process began, related to accusations of enabling a group of applicants to use hidden technical devices during exams organized by the State Examination Center. Although Asadov stated he did not consider himself guilty, this incident created a turning point in society's attitude towards him. His status as an “education expert” is no longer accepted by the general public. This title is now met with more suspicion and protest. Thus, his activities this year demonstrated that reputation gained through fame can, at a certain point, be lost due to a crisis of responsibility and trust.
Figures Society Still Trusts Exist
Despite all these processes, there are still individuals who appear in social media and traditional media, and whom society continues to trust, despite criticisms from state institutions. Through years of observation, research, and clear stances, they are still considered reliable sources in the eyes of the audience.
“Education Experts” Appearing on the Eve of Exams
“Education experts” who emerge particularly during examination periods and are almost invisible during other months of the year have formed a new phenomenon. During these times, they increase their activity on social networks, exploit parents' anxieties, and often make promises without scientific basis. After the exams conclude, both they and their pages fall silent. This indicates that for some, expert status is a means of financial gain.
Expertise Criteria Abroad
In foreign countries, the concept of expertise is defined by stricter criteria. To hold this status there, it is required not only to be in the field of education but also to produce concrete results, conduct research, and bear responsibility. University professors, education researchers, and practical specialists who prepare reforms in the field can acquire this status. Gaining the title of expert through social media popularity or by opening a course is not possible.
In the “Journal of Pedagogy,” Monika Simakova notes that approximately half of those who appear in the media are quasi-experts, meaning individuals who appear to be experts but whose knowledge is insufficient.
Responsibility of Expertise
To hold this status, simply saying “I am in education” is not enough. Being involved in education does not make everyone a professional. Abroad, an expert is understood as someone whose opinion is needed when decisions are made, who is listened to when speaking, and who has arguments when criticizing. Here, however, this concept sometimes requires more courage than knowledge – the courage to speak even if wrong.
2025 was not just a year that ended on the calendar. This year was a year to recognize those who called themselves “education experts,” to unmask them, and to distinguish genuine knowledge from noise. Who spoke based on years of experience, and who tried to attract attention with social media posts and bombastic speeches? All became clearly visible. This year proved that being an “expert” in education is not a status but a responsibility. And not everyone could bear this responsibility. 2025 also went down in history as the collapse of the institution of education experts in Azerbaijan.
